BTS strategy notes on how a 50k dl audio podcast is expanding to YouTube to drive more views, leads, and sales.
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A 90-day experiment (documented in real time)
Published 2 months ago • 2 min read
I’m going to try something new with this newsletter. Starting in March, I’m launching a series called Unlisted. It’s going to be very behind-the-scenes, very real, and probably very chaotic as well. Honesty and transparency are the goals, so we might as well start now ;) Here's the deal: I’ll be pulling the curtain back on a 90-day project we’re running inside Ideablossoms: Turning one of our client’s audio podcast into a podcast-first YouTube channel, built to earn him the next level of...
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