BTS strategy notes on how a 50k dl audio podcast is expanding to YouTube to drive more views, leads, and sales.
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[Unlisted] 10x more views on DAY 01 (here's the only thing we did differently...)
Published about 22 hours ago • 3 min read
This week I want to talk about something that's been brewing since the start of this project... And that we finally put to the test with a solo episode. THE SCENARIO Every episode we've released so far followed a similar production path: The conversation happened We edited it We packaged it We put it on YouTube This happened because my client already had a few great interviews recorded waiting for production, and we didn't want to waste them, of course not. BUT that meant the research and the...
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