BTS Strategy notes on how a 50k-dl audio podcast is expanding onto YouTube to drive more views, leads, and sales
A weekly newsletter detailing the numbers, strategy, thought processes, experiments, and analysis showing what worked, what didn’t (and why), to help you conquer YouTube for your show as well.
Share
[Unlisted] 10x views on day 1 and 25x views on day 8
Published about 1 month ago • 3 min read
Last week, I told you about the first 24 hours of our most recent solo episode. 52 views. 10x our usual. 65% coming from YouTube recommendations. I was excited. And I still am. But a week of data tells a better story. So... The video kept climbing after that first day. By the end of the week: 176 views total. 169 more than usual. 10 hours of watch time. 9 more than typical. 3 new subscribers. The most we got from one video episode so far. 64.8% of all views came from YouTube recommendations....
Subscribe to keep reading
This post is free to read but only available to subscribers.