This Monday, I was pulling together podcast and Youtube analytics from the past 90 days when one number really stood out to me. 92.2% of viewers of this podcast's YouTube channel are people who aren't casual/regular viewers. And that's a big win for us. They're not followers or existing listeners. They're total strangers who were scrolling YouTube, saw our video packaging, and decided to click. That's the strategy doing exactly what it's supposed to do. What's behind that number... The...