BTS Strategy notes on how a 50k-dl audio podcast is expanding onto YouTube to drive more views, leads, and sales
A weekly newsletter detailing the numbers, strategy, thought processes, experiments, and analysis showing what worked, what didn’t (and why), to help you conquer YouTube for your show as well.
Share
[Unlisted] I thought editing would improve retention…
Published 2 months ago • 3 min read
I got a really good reply to my last email. He asked something I’ve been thinking about a lot, too: Where is growth actually coming from when it comes to retention? He mentioned that in his case, retention seems to correlate less with tactics and fancy editing and more with having a strong point of view or a direct answer to a question. And honestly, I think we’re starting to see the same thing. So here’s what happened last week... Since March 10th, we’ve published four long-form episodes on...
Subscribe to keep reading
This post is free to read but only available to subscribers.