BTS strategy notes on how a 50k dl audio podcast is expanding to YouTube to drive more views, leads, and sales.
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[Unlisted] I thought editing would improve retention…
Published 18 days ago • 3 min read
I got a really good reply to my last email. He asked something I’ve been thinking about a lot, too: Where is growth actually coming from when it comes to retention? He mentioned that in his case, retention seems to correlate less with tactics and fancy editing and more with having a strong point of view or a direct answer to a question. And honestly, I think we’re starting to see the same thing. So here’s what happened last week... Since March 10th, we’ve published four long-form episodes on...
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