BTS strategy notes on how a 50k dl audio podcast is expanding to YouTube to drive more views, leads, and sales.
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[Unlisted] Test broadly → find what moves the needle → double down
Published 27 days ago • 3 min read
It's been two weeks since we released our first video episode on Youtube. Since then, we have published: Four full 60-min episodes (two new and two from our library that were released in audio-only previously and deserve a spot in the channel because they were too good not to be there). Ten clips of 5-15 minutes each with what we considered the best parts of those 4 conversations. Yes, we're being aggressive now. Because it's all about testing, experimenting, and observing. Then we met this...
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