BTS strategy notes on how a 50k dl audio podcast is expanding to YouTube to drive more views, leads, and sales.
A weekly newsletter detailing the numbers, strategy, thought processes, experiments, and analysis showing what worked, what didn’t (and why), to help you conquer YouTube for your show as well.
[Unlisted] The first 48h of our Youtube experiment
This week, we officially started the YouTube transition for the podcast. And when I say “started,” I mean started releasing videos (as the work began about 6 weeks ago. The channel technically existed before, but it wasn’t active. Episodes were automatically pushed from the RSS feed to YouTube as static-image videos. No real strategy behind it. No video presence. Just an automated machine. That changed this week, more specifically on Monday. Here’s what we’ve done so far... Monday: We...
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