BTS strategy notes on how a 50k dl audio podcast is expanding to YouTube to drive more views, leads, and sales.
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[Unlisted] Youtube doesn’t care about your podcast downloads
Published about 2 months ago • 4 min read
Alright. Let’s set the stage. This week we officially started the podcast-to-YouTube 90-day experiment. The goal: transition a podcast from audio-first to YouTube-first — without changing the core format, without flying guests into a studio, and without pretending we’re something we’re not. Before I start sharing more about strategy, thumbnails, titles, KPIs, and lessons learned, I want you to have the full picture. So, let's look at the data. For that, I spent some time today analysing all...
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