BTS strategy notes on how a 50k dl audio podcast is expanding to YouTube to drive more views, leads, and sales.
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[Unlisted] YouTube vs Spotify vs RSS...
Published about 1 month ago • 3 min read
This week I wanted to zoom out a bit. Not just look at YouTube in isolation, but compare it against Spotify and the rest of the podcast ecosystem, using the same 30-day window. Here’s the side-by-side I’ve been looking at: Image of analytics from Spotify (green), Flightcast (blue), and YouTube (red) from the past 30 days. On Spotify (last 30 days): 2,255 impressions 547 people reached 85 showed interest and clicked (15.5%) 52 actually consumed one or more episodes (61.2%) On YouTube (last 28...
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