Earlier this week, I was doing my regular weekly analysis of YouTube episode analytics. I noticed two videos that were doing TERRIBLE in terms of reach were now showing a lot of improvement. And it was directly correlated to two moves we made on March 31st to be exact. The thing is... I was confident the videos were strong, the awful reach didn't make sense to me. I know we're a tiny channel, but still, bad. But I refused to give up. What I'm about to share even part of the package this...
14 days ago • 2 min read
I got a really good reply to my last email. He asked something I’ve been thinking about a lot, too: Where is growth actually coming from when it comes to retention? He mentioned that in his case, retention seems to correlate less with tactics and fancy editing and more with having a strong point of view or a direct answer to a question. And honestly, I think we’re starting to see the same thing. So here’s what happened last week... Since March 10th, we’ve published four long-form episodes on...
18 days ago • 3 min read
It's been two weeks since we released our first video episode on Youtube. Since then, we have published: Four full 60-min episodes (two new and two from our library that were released in audio-only previously and deserve a spot in the channel because they were too good not to be there). Ten clips of 5-15 minutes each with what we considered the best parts of those 4 conversations. Yes, we're being aggressive now. Because it's all about testing, experimenting, and observing. Then we met this...
27 days ago • 3 min read
This week I wanted to zoom out a bit. Not just look at YouTube in isolation, but compare it against Spotify and the rest of the podcast ecosystem, using the same 30-day window. Here’s the side-by-side I’ve been looking at: Image of analytics from Spotify (green), Flightcast (blue), and YouTube (red) from the past 30 days. On Spotify (last 30 days): 2,255 impressions 547 people reached 85 showed interest and clicked (15.5%) 52 actually consumed one or more episodes (61.2%) On YouTube (last 28...
about 1 month ago • 3 min read
This week, we officially started the YouTube transition for the podcast. And when I say “started,” I mean started releasing videos (as the work began about 6 weeks ago. The channel technically existed before, but it wasn’t active. Episodes were automatically pushed from the RSS feed to YouTube as static-image videos. No real strategy behind it. No video presence. Just an automated machine. That changed this week, more specifically on Monday. Here’s what we’ve done so far... Monday: We...
about 1 month ago • 3 min read
Alright. Let’s set the stage. This week we officially started the podcast-to-YouTube 90-day experiment. The goal: transition a podcast from audio-first to YouTube-first — without changing the core format, without flying guests into a studio, and without pretending we’re something we’re not. Before I start sharing more about strategy, thumbnails, titles, KPIs, and lessons learned, I want you to have the full picture. So, let's look at the data. For that, I spent some time today analysing all...
about 2 months ago • 4 min read
Here's a little behind-the-scenes of what’s been happening on our side of the podcast-to-Youtube transition this week. If everything goes as planned, next week will be the first time this podcast is released as both video and audio... at the same time. BUT Before we get to publishing, we had to make a few strategic decisions. Here’s where we started... We migrated the podcast host. The show used to be hosted on Ausha. Their PSO Panel was a big selling point for us back when the podcast...
about 2 months ago • 4 min read
I’m going to try something new with this newsletter. Starting in March, I’m launching a series called Unlisted. It’s going to be very behind-the-scenes, very real, and probably very chaotic as well. Honesty and transparency are the goals, so we might as well start now ;) Here's the deal: I’ll be pulling the curtain back on a 90-day project we’re running inside Ideablossoms: Turning one of our client’s audio podcast into a podcast-first YouTube channel, built to earn him the next level of...
2 months ago • 2 min read