Last week, I told you about the first 24 hours of our most recent solo episode. 52 views. 10x our usual. 65% coming from YouTube recommendations. I was excited. And I still am. But a week of data tells a better story. So... The video kept climbing after that first day. By the end of the week: 176 views total. 169 more than usual. 10 hours of watch time. 9 more than typical. 3 new subscribers. The most we got from one video episode so far. 64.8% of all views came from YouTube recommendations....
about 1 month ago • 3 min read
This week I want to talk about something that's been brewing since the start of this project... And that we finally put to the test with a solo episode. THE SCENARIO Every episode we've released so far followed a similar production path: The conversation happened We edited it We packaged it We put it on YouTube This happened because my client already had a few great interviews recorded waiting for production, and we didn't want to waste them, of course not. BUT that meant the research and the...
about 2 months ago • 3 min read
Earlier this week, I was doing my regular weekly analysis of YouTube episode analytics. I noticed two videos that were doing TERRIBLE in terms of reach were now showing a lot of improvement. And it was directly correlated to two moves we made on March 31st to be exact. The thing is... I was confident the videos were strong, the awful reach didn't make sense to me. I know we're a tiny channel, but still, bad. But I refused to give up. What I'm about to share even part of the package this...
about 2 months ago • 2 min read
I got a really good reply to my last email. He asked something I’ve been thinking about a lot, too: Where is growth actually coming from when it comes to retention? He mentioned that in his case, retention seems to correlate less with tactics and fancy editing and more with having a strong point of view or a direct answer to a question. And honestly, I think we’re starting to see the same thing. So here’s what happened last week... Since March 10th, we’ve published four long-form episodes on...
2 months ago • 3 min read
It's been two weeks since we released our first video episode on Youtube. Since then, we have published: Four full 60-min episodes (two new and two from our library that were released in audio-only previously and deserve a spot in the channel because they were too good not to be there). Ten clips of 5-15 minutes each with what we considered the best parts of those 4 conversations. Yes, we're being aggressive now. Because it's all about testing, experimenting, and observing. Then we met this...
2 months ago • 3 min read
This week I wanted to zoom out a bit. Not just look at YouTube in isolation, but compare it against Spotify and the rest of the podcast ecosystem, using the same 30-day window. Here’s the side-by-side I’ve been looking at: Image of analytics from Spotify (green), Flightcast (blue), and YouTube (red) from the past 30 days. On Spotify (last 30 days): 2,255 impressions 547 people reached 85 showed interest and clicked (15.5%) 52 actually consumed one or more episodes (61.2%) On YouTube (last 28...
3 months ago • 3 min read
This week, we officially started the YouTube transition for the podcast. And when I say “started,” I mean started releasing videos (as the work began about 6 weeks ago. The channel technically existed before, but it wasn’t active. Episodes were automatically pushed from the RSS feed to YouTube as static-image videos. No real strategy behind it. No video presence. Just an automated machine. That changed this week, more specifically on Monday. Here’s what we’ve done so far... Monday: We...
3 months ago • 3 min read
Alright. Let’s set the stage. This week we officially started the podcast-to-YouTube 90-day experiment. The goal: transition a podcast from audio-first to YouTube-first — without changing the core format, without flying guests into a studio, and without pretending we’re something we’re not. Before I start sharing more about strategy, thumbnails, titles, KPIs, and lessons learned, I want you to have the full picture. So, let's look at the data. For that, I spent some time today analysing all...
3 months ago • 4 min read
Here's a little behind-the-scenes of what’s been happening on our side of the podcast-to-Youtube transition this week. If everything goes as planned, next week will be the first time this podcast is released as both video and audio... at the same time. BUT Before we get to publishing, we had to make a few strategic decisions. Here’s where we started... We migrated the podcast host. The show used to be hosted on Ausha. Their PSO Panel was a big selling point for us back when the podcast...
3 months ago • 4 min read